Blackbird approach — “Companies don’t go global. People do”.
A starting point is to become aware of differences and challenges faced by each multinational team. A key role in this process is to develop the right attitudes, cultural awareness of employees, and their abilities to resolve conflicts arising out of cultural differences as well as to use the creative potential that diversity represents.
We engage employees in creating common standards of communication for effective work of a cross-cultural team. Solutions developed in this way are solid, effective and ideally adjusted to local contexts. In order to create such solutions, we apply Open Space Technology – a method of working with big and diverse groups.
First of all we focus on communication competencies and models of intercultural communication developed for the needs of global business. We teach both regular employees and team leaders how to communicate effectively with foreigners in lingua franca of the company: how to discuss, negotiate and provide feedback. The way we communicate, e.g. in English, depends on culture. It is important to be aware of how our culture influences the way we talk and receive messages.
CHECK-IN & LEARN
The tools which ensure employees’ continuous process of learning and reflecting on developed solutions are an important part of our approach. Check-in forms include e.g. regular meetings of employees, as well as tools allowing for communication of standards and ongoing monitoring of intercultural communication.
Trainings should involve foreigners, Polish team members and, ideally, local employees. All of them experience cultural differences while working with foreigners, while effectiveness of an international team depends on whether a common communication platform is successfully established in the context of culture of a host country (in this case Polish culture). Foreigners’ understanding of Polish culture is not enough. It is also necessary for Poles to understand culture of colleagues from other countries to such extent that is needed to achieve the goal of intercultural communication within a team.